4 Outstanding Ways to Display Business Brochures
Time and time again, brochures are proven to be one of the most powerful ways of influencing your audience and educating the general public about your company, brand or cause. They are such an enduring method of promotion because they simply draw attention towards products and services in a way that no other medium can, making a lasting impression and having a real impact on visitors.
Although the importance of brochures is fairly well established, you might be surprised to learn that the way you display them has a real impact on how often they get picked up. Here is some advice on how to find the best holder for your promotional materials.
1. Make an impact without getting in the way
Although you certainly want your brochure to be noticed, you don’t want to create a situation where the brochure holder itself in negatively effecting the flow of foot traffic through the space. Look for a display unit with a slim design that can easily be place anywhere in the office, reception, pub, or shop and will pose a minimal disruption to the existing dynamics of the room. Depending on your required storage needs, you might want to look for a display unit that swivels in place in order to make the most of the display surface.
2. Be creative but don’t overdo it
Brochure holders are not available in a range of colours, materials, and finishes. It is great that you have options which can felt the look and feel of your space, and even communicate something to visitors about what they are likely to find inside of the brochure they are holding.
That being said, you do want to exercise some restraint when selecting the design of the holder, as you don’t want the display unit itself to steel attention away from the promotional material itself. A metallic silver-grey, for example, will blend seamlessly into most environments while still looking refined and professional.
3. Try to anticipate how your needs might change in the future
Think about whether or not you will always be sticking to the same format or if you might want your holder to be able to accommodate different sizes later on down the road. Do you just need tri-folds? Or will half-holds and magazine style brochures possibly be a part of your marketing strategy in the future?
It is also important to think about the required endurance of your brochure holder. If the display unit will be placed outside, for example, you need to make sure you invest in a product that will be resistant to changes in the weather conditions and offer protection for the material it contains.
4. You can always go custom
If you truly have a unique idea about how you would like to display your brochures, you can look into companies that offer custom design. Together, you can work on a collaboration that is specifically made to reflect the style and message of your business, product, or service.
As always with custom jobs, you should expect to pay a good deal more for this than if you opt for a pre-made brochure holding design, but if you have truly have an excellent idea that you would like to see brought to life, custom design can be a lot a of fun.
If you do decide to go this route, make sure you have a found a company that you feel really comfortable with, and don’t proceed with the project until you feel that there is no ambiguity regarding what you want the final design to look like, and you have both agreed on the final price.